Whitehead Monckton, one of Kent’s largest law firms, has today unveiled its new branding and new brand manifesto.
It’s all part of the company’s mission to showcase its future ambitions to service more regions of the UK, attract new corporate clients and highlight the firm as being more forward driven with a modern approach.
The dynamic new logo is created from two different elements – the WM monogram and the wordmark itself – to better reflect the company’s diverse client base and inject a new lease of life into the business.
The executive board and marketing team worked with graphic designer Mark Daniels to shape the rebranding decision.
Whitehead Monckton’s new core values centre around; service (seeking purpose in partnerships), integrity (genuine, trusted, honest and ethical), heritage (historically innovative) and knowledge (infuse expertise into everything they do).
The move comes following the appointment of Antonio Fletcher, the firms’ new Head of Employment – and Head of Corporate Dan Tozer who are both keen to shape, grow and drive the team forward.
The new logo is the first step in the rebranding journey as Whitehead Monckton will unveil a new website later this year.
One of the main reasons for the rebrand is to attract new corporate clients and show the firm as being more forward driven with a modern approach. We are very excited to launch our new brand which shows the future appetite within Whitehead Monckton to become more product focused with the growth of our corporate team. Visually, our new identity responds to this by looking and feeling bolder and more confident. Rejuvenating the look and feel of our current brand will go a long way toward injecting new life into business performance and employee morale.
